Savvy Tips Guru

Selling Event Tickets as a Business: Strategies to Help You Sell

marketing tickets

Selling event tickets can be tough, especially if you’re new to it. Getting people excited about your event is key, but it’s not always easy. There are lots of other events out there competing for attention, so standing out can be hard. Plus, people have busy lives and lots of things to do, which can make it even harder to convince them to buy tickets to your event.

To sell tickets successfully, you need a solid plan. Building a strong brand, using social media to promote your event, and offering perks like early bird discounts can all help attract more attendees. It’s all about finding ways to make your event stand out and get people excited to be a part of it.

Is it easier to sell tickets online or in person?

Selling tickets online is usually easier and more convenient for both organizers and attendees. Online platforms help organizers reach a larger audience, even across different places. They also offer tools to make the ticket-buying process smooth and enjoyable. For example, organizers can customize event pages and ensure secure payment options.

Moreover, these platforms often connect with email and social media, making it easier to promote events and sell tickets. By using these digital tools, organizers can attract more attendees and make sure their events are a success.

Strategies for selling event tickets online

Selling event tickets online needs a smart plan to sell more tickets and get people excited about your event. Here are some simple tips to help you sell more tickets online: 

  • Make a great event website: Your event website is like a digital shop for your event. Make sure it looks nice, is easy to use, and has all the info people need, like when and where it is, who’s speaking, and how to get tickets.
  • Use social media: Platforms like Facebook, Instagram, and Twitter are great for telling people about your event. Share fun stuff about your event regularly to get people interested and clicking to buy tickets.
  • Offer early bird discounts: People love a good deal, so offer lower prices for tickets bought early. It gets people excited to buy tickets sooner, and it’s a great way to start the buzz about your event.
  • Team up with influencers: Find people who have a lot of followers and work with them to promote your event. They can share about your event with their followers, helping you reach more people.
  • Host pre-event events: Before the big day, host smaller events to get people excited. You can do workshops, meetups, or even give away some tickets. It gets people talking and wanting to be part of your event.

Strategies for selling event tickets offline

Selling tickets offline can be a great way to reach people who aren’t online. Here are some simple tips for selling event tickets offline:

  • Partner with local businesses: Work with local shops or restaurants to put up posters or flyers about your event. This way, people who visit these places can learn about your event and buy tickets.
  • Go to community events: Attend local events or fairs where lots of people gather. You can set up a booth or table to talk to people about your event and sell tickets in person.
  • Set up a ticket booth: Find busy places like malls or markets and set up a booth to sell tickets. Make sure your booth looks attractive and offer special deals to encourage people to buy tickets on the spot.
  • Offer discounts for groups: Give discounts to groups buying multiple tickets. It’s a good way to get friends or families excited about attending your event together.
  • Hand out flyers: Put up flyers in places where lots of people go, like libraries or gyms. Make sure your flyers have all the important info about your event and tell people how to buy tickets.

Know the best ways to sell event tickets

To sell event tickets effectively, you need a strategic plan that combines online and offline marketing tactics. These tips will help you boost sales and maximize attendance, ensuring your event’s success.


  • Jamielyn Davis

    Jamielyn is a pop culture aficionado with a deep passion for Kpop and Jpop. With her finger on the pulse of the entertainment industry, she keeps up with the latest trends and developments. Whether you need insights on music, fashion, or the hottest celebrity gossip, Jamielyn is your trusted source for all things hip.